B2B
B2B
Energy
Energy
Enterprise
Enterprise
Visual Identity
Visual Identity
Digital Rollout
Digital Rollout
Brand Relaunch
Brand Relaunch
Brand Relaunch
Repositioned Wood Mackenzie with a unified, modern brand identity to reflect leadership in the energy transition and improve trust across sectors.
Repositioned Wood Mackenzie with a unified, modern brand identity to reflect leadership in the energy transition and improve trust across sectors.
Repositioned Wood Mackenzie with a unified, modern brand identity to reflect leadership in the energy transition and improve trust across sectors.
Client: Wood Mackenzie | Role: Creative Lead - Digital and Events Focus | Project Duration: 2023 - 6 months for launch
Client: Wood Mackenzie | Role: Creative Lead - Digital and Events Focus | Project Duration: 2023 - 6 months for launch
Client: Wood Mackenzie | Role: Creative Lead - Digital and Events Focus | Project Duration: 2023 - 6 months for launch
The Challenge
The Challenge
The Challenge
The brand was outdated and fragmented, limiting trust and visibility across renewables, power, and supply chain sectors.
The brand was outdated and fragmented, limiting trust and visibility across renewables, power, and supply chain sectors.
The brand was outdated and fragmented, limiting trust and visibility across renewables, power, and supply chain sectors.
The Solution
The Solution
The Solution
Led a comprehensive rebrand: unified the brand’s messaging and visuals, developed a flexible visual system, and aligned cross-functional teams around a single idea confidence.
Led a comprehensive rebrand: unified the brand’s messaging and visuals, developed a flexible visual system, and aligned cross-functional teams around a single idea confidence.
Led a comprehensive rebrand: unified the brand’s messaging and visuals, developed a flexible visual system, and aligned cross-functional teams around a single idea confidence.
Key Outcomes
Key Outcomes
Key Outcomes
Improved brand clarity and perception across sectors
Improved brand clarity and perception across sectors
Improved brand clarity and perception across sectors
Double-digit life in unaided brand awareness
Created a modular visual system for consistent execution
Created a modular visual system for consistent execution
Created a modular visual system for consistent execution
Launched the brand guidelines in the company’s first DAM
Launched the brand guidelines in the company’s first DAM
Launched the brand guidelines in the company’s first DAM
Sales teams adopted campaign messaging company-wide
Positioned WoodMac as a leader in the energy transition
Positioned WoodMac as a leader in the energy transition
Sponsored content
outperformed industry benchmarks
My Role
My Role
My Role
Led creative direction and visual system design
Led creative direction and visual system design
Collaborated with internal teams and an external agency
Collaborated with internal teams and an external agency
Oversaw messaging framework, design execution, and rollout alignment
Oversaw messaging framework, design execution, and rollout alignment
Constraints
Constraints
Constraints
Tight timeline post-acquisition
Tight timeline post-acquisition
Needed to work across multiple global regions
Needed to work across multiple global regions
Existing brand system inconsistencies and tech limitations
Existing brand system inconsistencies and tech limitations
Before
Before
After
After
Skills Used 🔧
Skills Used 🔧
Skills Used 🔧
Brand Strategy
Messaging Frameworks
Creative Direction
Visual Identity Design
Cross-functional Collaboration
Digital Rollout Alignment
Team Collaboration 🤝
Team Collaboration 🤝
Team Collaboration 🤝
Brand, Marketing, Sales, Executive Stakeholders, and Earnest Agency
Brand, Marketing, Sales, Executive Stakeholders, and Earnest Agency
Tools Used
Tools Used
Tools Used
Flex system - Varied approaches
Flex system - Varied approaches
