CLIENT | WOOD MACKENZIE

Role: Creative Director

Brand Relaunch

Led the rebrand of Wood Mackenzie to unify fragmented sub-brands and reposition the company as a leader in the energy transition. Delivered a bold, scalable identity system in partnership with an agency and internal teams.

Created the company’s first brand guidelines and DAM system to support global marketing, sales, M&A, and product teams. The rebrand improved engagement, streamlined design execution, and positioned WoodMac for future growth.

B2B

Public Sector

Enterprise

Guidelines

Impact

+4 sub-brands unified under one system

Scaled design across marketing, sales, product, and M&A

Increased brand clarity and digital presence

Skills Used 🔧

Brand Strategy

Visual Identity

Design System

Creative Direction

Scalable Documentation

Stakeholder Alignment

Team Collaboration 🤝

Brand agency (external creative partner)

Internal brand team (marketing + content strategy)

Internal creative team

Product design and engineering teams

Regional marketing leads

Executive stakeholders (for alignment and approvals)

Brand agency
(external creative partner)

Internal brand team
(marketing + content strategy)

Internal creative team

Product design and engineering teams

Regional marketing leads

Executive stakeholders
(for alignment and approvals)

Executive stakeholders (for alignment and approvals)

Role 🎨

Led creative direction and systems design. Owned rollout coordination across brand, product, and marketing.

Skills Used 🔧

Brand Strategy

Visual Identity

Design System

Creative Direction

Scalable Documentation

Stakeholder Alignment

Team Collaboration 🤝

Brand agency
(external creative partner)

Internal brand team
(marketing + content strategy)

Internal creative team

Product design and engineering teams

Regional marketing leads

Executive stakeholders
(for alignment and approvals)

Role 🎨

Led creative direction and systems design. Owned rollout coordination across brand, product, and marketing.

Before

After

Before

After

Before

After

See the whole process and results in the case study:

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