B2B
B2B
Energy
Energy
Enterprise
Enterprise
Brand Campaign
Brand Campaign
Be WoodMac Sure - Brand Campaign
Be WoodMac Sure - Brand Campaign
Be WoodMac Sure - Brand Campaign
Elevate brand awareness and unify messaging across energy sectors
Elevate brand awareness and unify messaging across energy sectors
Elevate brand awareness and unify messaging across energy sectors
Elevate brand awareness and unify messaging across energy sectors
Client: Wood Mackenzie | Role: Creative Lead | Project Duration: 8 weeks
Client: Wood Mackenzie | Role: Creative Lead | Project Duration: 8 weeks
Client: Wood Mackenzie | Role: Creative Lead | Project Duration: 8 weeks
The Challenge
The Challenge
The Challenge
Limited visibility in renewables, power, and emerging sectors
Limited visibility in renewables, power, and emerging sectors
Limited visibility in renewables, power, and emerging sectors
Clients misunderstood the brand’s full scope
Clients misunderstood the brand’s full scope
Clients misunderstood the brand’s full scope
Needed to unify messaging and build trust across energy sectors
Needed to unify messaging and build trust across energy sectors
Needed to unify messaging and build trust across energy sectors
The Solution
The Solution
The Solution
Anchored the campaign in Confidence
Anchored the campaign in Confidence
Anchored the campaign in Confidence
Created “Be WoodMac Sure” to unify messaging
Created “Be WoodMac Sure” to unify messaging
Created “Be WoodMac Sure” to unify messaging
Used bold, symbolic imagery tailored to each sector
Used bold, symbolic imagery tailored to each sector
Used bold, symbolic imagery tailored to each sector
Boosted recognition across media, events, and digital channels
Boosted recognition across media, events, and digital channels
Boosted recognition across media, events, and digital channels
Key Outcomes
Key Outcomes
Key Outcomes
+40%
+40%
traffic to campaign pages
traffic to campaign pages
traffic to campaign pages
Double-digit life
Double-digit life
Double-digit life
in unaided brand awareness
in unaided brand awareness
Double-digit life in unaided brand awareness
in unaided brand awareness
Sales teams adopted
Sales teams adopted
Sales teams adopted
campaign messaging company-wide
campaign messaging company-wide
Sales teams adopted campaign messaging company-wide
campaign messaging company-wide
Sponsored content
Sponsored content
outperformed industry benchmarks
Sponsored content
outperformed industry benchmarks
outperformed industry benchmarks
Google display ad
Google display ad
Linkedin social ad: 1:1 ratio
Linkedin social ad: 1:1 ratio
Email banner asset
Email banner asset
WeChat social asset
WeChat social asset
My Role
My Role
My Role
Led brand strategy and messaging
Led brand strategy and messaging
Directed concept development and creative execution
Directed concept development and creative execution
Cross-functional collaboration
Cross-functional collaboration
Oversaw digital rollout (landing pages, social, paid media)
Oversaw digital rollout (landing pages, social, paid media)
Constraints
Constraints
Constraints
Existing CMS structures
Existing CMS structures
Limited engineering resources
Limited engineering resources
Extended the brand design system
Extended the brand design system
Skills Used 🔧
Skills Used 🔧
Skills Used 🔧
Brand Strategy
Messaging Frameworks
Creative Direction
Visual Storytelling
Cross-functional Collaboration
Team Collaboration 🤝
Team Collaboration 🤝
Team Collaboration 🤝
Brand, Sales, Marketing and Earnest Agency
Brand, Sales, Marketing and Earnest Agency
Tools Used
Tools Used
Tools Used
Campaign landing pages
