B2B

Energy

Creative Strategy

Content Marketing

How Creative Strategies Fueled Industry Growth

Supported emerging energy companies by developing strategic, design-led content that increased visibility and aligned with Greentech Media’s editorial, research, and event platforms.

Company: Greentech Media | Role: Creative Director

Company: Greentech Media
Role: Creative Director

Company: Greentech Media | Role: Creative Director

The Challenge

Many clients lacked internal creative teams and struggled to communicate the value of their technologies, limiting their credibility and reach in a competitive B2B energy market.

The Solution

Created tailored creative strategies using visual storytelling, thematic content hubs, and integrated marketing to elevate their messaging across digital and live channels.

Key Outcomes

Increased client engagement and visibility across GTM platforms

Boosted sponsorship value through elevated event design and content integration

Strengthened GTM’s position as a strategic media partner in the energy space

Thematic pages

Thematic pages showcase thought leadership and establish stronger brand authority in the industry.

The landing page showcases editorial videos, webinars, white papers, and events, enhancing content discoverability.

We integrated backend tags to streamline sponsored content, ensuring it aligned with industry themes.

My Role

Led end-to-end creative strategy, content design, and campaign execution for sponsored initiatives. Partnered with editorial, events, and sales to deliver high-impact deliverables.

Constraints

Worked within tight publishing timelines, limited client budgets, and the need to maintain editorial integrity while delivering paid content.

Collaboration 🤝

Worked with editorial leads, content strategists, sales, event producers, and external client stakeholders.

White Papers

Visual storytelling played a crucial role in amplifying content.

Bold infographics, dynamic layouts, and GTM’s data-driven insights turned complex information into compelling narratives strengthening partnerships, boosting engagement, and driving industry impact.

Skills Used 🔧

UX Strategy

Modular Design

Creative Direction

Content Architecture

Figma Prototyping

Design-to-Dev Handoff

Tools Used

Adobe Creative Suite, Figma, CMS, Google Analytics, Ceros and Custom backend tagging tools

Interactive Thought Leadership

Seamlessly integrates data from both brands, incorporating engaging elements to enhance the user experience.

An interactive thought leadership page was created in collaboration with the AWS white paper. It seamlessly integrated data from both brands, incorporating engaging elements to enhance user experience. Clear infographics and data comparisons made insights and products easy to understand.

View live experience

Client Emails

Leverage sponsored content and digital advertising to fuel business growth.

This approach combined design, strategy, and industry knowledge to position both the companies and GTM as vital players in the energy sector through email campaigns.

See the whole process and results in the case study:

Read the case study →

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